A question for you dear readers

This is kind of off-topic but I am interested in hearing from as wide a range of people as possible on this scenario:

A question for you. If you belonged to a small company, let’s say a flourishing flower selling business with franchises around the country. Once a year or so all franchise owners get together to strategise for the year ahead. At this year’s meeting, a group of you meet in the kitchen ahead of the main meeting. While getting your coffees, someone mentions that they have just seen a new type of flower on offer – let’s call them Leavonias. Apparently these Leavonias were stunning and smelt beautiful. At present, your particular company doesn’t sell Leavonias – they are so new to the market that no-one knows much about them. But this person who saw them keeps on and on about how incredible they were. When pushed he doesn’t have many answers about how much they cost to buy or grow but he manages to pursuade most people in the kitchen that the company should start selling them. A few people even get on their phone and start ordering them from the wholesaler. Remember – this is before the annual meeting has started.

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Anyway you all go into the main meeting and start discussing strategies. Someone brings up the Leavonia idea. All those who were in the kitchen support the idea whole-heartedly and start to talk about how good it will be for their business. But someone who wasn’t in the kitchen is a little more cautious. “I know someone who tried selling them and it didn’t work very well,” she says. Apparently they cost a lot more to grow than you get back when you sell them. Nevertheless the enthusiasm for the venture in the room is still strong. As a group you decide to go away and think about it. Two or three people are designated to look into the pro’s and con’s – to draw up a risk strategy if you like.

Over the next few weeks, those designated people can’t find a single reason as to why selling Leavonias would be a good strategy for your company. They can’t find any evidence they would make money and in fact in many scenarios they would lose money. The only plus would be to save the blushes of those franchisees who have already started negotiating to buy their Leavonias from a wholesaler (who has already said it’s fine, they don’t have to go through with the deal).

Oh and they also find out that if you do decide to start selling Leavonias there is no going back.The only people that sell them make you sign a contract for life (or until the demise of the company). Even at a loss. It doesn’t make business sense but everyone can still smell that lingering scent of the beautiful flowers.

So – question: do you still go ahead and start to sell the Leavonias or do you bin the idea and carry on selling the flowers that are already making you a profit?

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3 thoughts on “A question for you dear readers

  1. I find this fascinating, Clara, because I have seen this happen at work. One person. One idea. And everyone feels the need to act. RIGHT NOW! Why is that? I am more a wait and see person. I need to think about things. People really need to do that and not feel pressured about the next great thing. Was your question going somewhere else? Did I fall into a trap? 😀 Anyhow, that is my response. Think, people. If it sounds too good to be true, it probably is.

    Liked by 1 person

  2. I didn’t even appreciate the name of the flower, I was too busy shouting (with my business head), What are these flowers? What’s the profit margin? Are they safe or do they drop pollen everywhere? And then I kept reading and truly, this is a spectacularly incisive post. Love it.

    Liked by 1 person

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